2011 Keyword

The key word or object for 2011 is CROCK
The word crock can mean:

Crock - slang for a botched attempt or design
Crock ˆ a falsehood ˆ foolish talk ˆ nonsense
Crock ˆ dishware or vessel
A misspelling of Croc, short for crocodile.
Crocked - slang for heavily intoxicated from alcohol
Crocked ˆ disabled ˆ wrecked ˆ decrepit

The use of the key word or key object CROCK is NOT compulsory in your film or clip
BUT we challenge you to use it in some way

There is a Galah Award for the Best Use of the Key Word or Object.